The People of

Tim Merriman

Heartfelt Associates


Tim is a writer, planner and trainer with nearly fifty years in his career in science and interpretation. He has two degrees in zoology and botany and a Ph.D. in Speech/Communications from Southern Illinois University. Over the course of his career, he has been a college biology and interpretation professor, park ranger/interpreter, nature center director, bat science director, research manager at a biosphere reserve and spent 17 years as Executive Director of National Association for Interpretation (NAI). Tim and his wife, Lisa Brochu, co-authored three of the leading textbooks in interpretation including Personal Interpretation: Connecting Your Audience with Heritage Resources. Most recently he and Lisa have been leading ecotours in east Africa and the Galapagos, and training park guides and biologists to communicate conservation concepts to guests in Rwanda and developing interpretive plans for the Kohala Institute at ‘Iole and a new coast to coast birding trail in their new home of Hawaii Island.